I do love old Land Rovers, not enough to own one, but they’re certainly bursting with character and friendliness. As part of a discussion on fun ways of advertising tyres for original series Land Rovers, the idea of cars worshipping the tyre came up. So obviously I had to do that. Hence this illustration. Worryingly this isn’t the strangest idea we had for this advert. That will become evident when I blog part 2!

This advert appears on the back of Classic Land Rover Magazine!